The Importance of a Website for your Business

Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, 88% of consumers will research product information before they use a service, make a purchase online or in the store. This buying behaviour trend emphasises the importance of a website for today’s businesses.

With around 2 million small to medium businesses in the UK not having a website, if your business falls into this figure, you could be missing out on a huge market and revenue opportunities for your company. If you haven’t yet got an online presence for your business, here are a few of the reasons why now might just be the time to take the plunge and go digital.

Marketing

The importance of a website for marketing is huge. As the backbone of your online presence, every type of communication, whether that be over Social Media, Email Marketing or on Google, will drive the public to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Whether it be over Social Media, via Emails or Google that you use to reach and engage with your consumers, you have to have a place to send them when they want to learn more about your business and the services you offer.

Showcase or Sell your Products and Services

Your content needs a place to live. Whether it’s blog posts or service descriptions, you need a place to display that information so that potential customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience.

Get Found on Google

As we just touched on, when a potential customer is looking for a product or service, the most likely place they will turn to is Google. With this in mind, if you want to get more customers, you need to make sure you’re visible where they are searching, which is exactly what a new website will be able to offer. Through a well-designed and structured website, and pages filled with highly relevant content to the product or service on offer, you’ll be in prime position to see your website rank for the phrases you are targeting.

It’s important to understand though that competition, as you would expect, is high, so you might not reach the first page of the search results immediately, but over time customers will find your website through the search as it begins to climb up the rankings.

Building Trust with a Website

The importance of having a site for building credibility is something that businesses need to think about. Nowadays, businesses without a website are seen as less trustworthy. The reason for this is because most companies have a site, so the ones that don’t, may look like they have something to hide or aren’t ‘up to date’ or ‘modern’.

A website allows consumers to see what your brand is all about. In addition to showcasing your services and products, you can also tell consumers about your business and its aim. You are also working to establish trust, which is the first step in building long-lasting relationships with your customers.

Also, a website helps you set yourself apart from the rest. Each business’ website content is unique to them. That means that you have the chance to show your potential customers, through customised content, why business is one of the best. You want to stay ahead of your competitiors. If they have a website and you don’t, then you lose customers deciding which business they wanted to use.

Your Customers

Today, customers expect businesses to have an online presence like a Website, so that they can that they can look at your services or products at a time that suits them, and be able to get in touch with you, whether it be by Phone, Email, a Contact Form on your Website or Social Media

If a potential customer hears about you from a friend or family, they are most likely to look for you online, and if they can’t find anything or any mention of you, there’s a good chance that they will look elsewhere.

Basically, a customer will expect you to have a website and there’s a huge risk that you’ll be missing out on their potential custom as a result of not having one. Investing in a website for your business could be one of the best investments you make.

Your Competitors

We’ve established that your customers expect it, there’s a strong chance that your closest competitors already have one. If a potential customer can’t find you online – it may be bad news. While they look for you, they may come across another business, that offer the same products or services online, that have a brilliant website that they can spend time browsing and even buying from. No matter how much better you may be, they will most likely turn to your competitor.

We can help!

It’s time to make the most of the digital market and investing in a high-quality website that showcases what you have to offer to potential customers. At Green Stripe Media, we are specialists in developing websites for companies that want to develop their digital offering, sell their products and services to customers and take their business to the next level.

Offering affordable solutions for businesses of any size and flexible payment options without the large development fees, get in touch with us today to discuss how we can design and build a website that perfectly reflects you and your business.